IMD Domestic Market

Ian Macleod Distillers India Domestic Market

Some years were spent initially to develop the Travel retail business, which helped to create awareness of the Company’s brands in the Indian market. Though some of the flagship brands were already present, in 2018, the company decided to actively promote its brands in the domestic market. The brands introduced in the domestic market were Glengoyne 12 Highland SMW, Smokehead Islay SMW, Tamdhu 12 YO Speyside SMW King Robert II BSW and Wincarnis wines. These brands were registered in Delhi, Maharashtra, Goa, Karnataka, Haryana, Tamil Nadu and Rajasthan. Other markets/states are also being explored and there would be additions with time. We are expecting to open the Telangana, Kerala and Chandigarh markets in 2020-21. The brands have done well in the domestic market and have availability across all the Taj Group of Hotels and ITC hotels where they are registered.

In 2019, one of the popular gins in IMD UK portfolio, Edinburgh Gin (EG) was introduced in the domestic market. The brand has a collection of flavoured full strength Gins and Gin Liqueurs which have created quite a buzz in the booming "Gin revolution" in India since no other Gin brand has such variety of exciting flavours. The Edinburgh Gin (Classic, Seaside, Rhubarb & Ginger and Gooseberry & Elderflower) and Edinburgh Gin Liqueurs are also quite exciting with five different flavours (Elderflower, Raspberry, Rhubarb & Ginger, Apple & Spice and Pomegranate & Rose). All the liqueurs are 20% ABV, having a Gin base and natural flavours.

Owing to its health benefits and demand from consumers, we have re-launched the Wincarnis wine this year across India. Wincarnis is a tonic wine universally known to be the longest established and most trusted health-improving wine (since 1887). It Boosts Immunity level in the body to fight against any kind of virus. Also aids digestion, invigorates the body, restores health after sickness, improves blood circulation, overcomes fatigue and aids in restful sleep. Wincarnis wine is registered in Delhi, Haryana, Goa, Karnataka, Tamil Nadu, and in 2021 Telangana, Kerala and Chandigarh markets.